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Our team develops exceptionally designed Web presences that are creative, interactive, easy to navigate and provide for future scalability. And we host it for you!
According to the data released by the U.S. Census Bureau, the primary uses of the Internet included:
E-mail 88.3%
Information on products or services 78.1%
News, weather, sports 67.4%
Purchase products or services 54.2%
Because there are so many customers and potential customers out there on the Internet, how can you best use the Web to grow your business?
Build a basic website. Virtually every business, no matter how small, needs at least a bare-bones website. Customers and clients check you out on the Web, and they expect to find at least a description of who you are, what you do, and how they can contact you.
Include in-depth product and service descriptions. Customers are researching their purchases on the Web, so why not give them the information they're seeking? A website gives you the luxury of explaining your offerings in detail and motivating customers to buy. It's an inexpensive way to build a catalog or thorough online brochure.
Promote online sales. Americans are clearly comfortable making purchases over the Internet. So is the case in many countries around the world. If they're buying, why aren't you selling? Remember, your profit margins are higher when customers purchase directly from you rather than through a retailer or even your own storefront. Most Internet service providers (ISPs) can add a "shopping cart" feature to your website. Note, however, that you'll need to accept credit cards or use an online payment service such as PayPal to handle online shoppers.
Send out an e-mail newsletter. It's always a good idea to keep your name in front of your customers. You also might want a way to frequently let your customer know about special offers or new products. The Internet makes it relatively inexpensive to stay in touch with your customers regularly. Ask your ISP or computer consultant to help you with the technology issues involved.
Advertise on the Internet. Because it's difficult to attract large numbers of visitors to your own website, it's often wise to advertise on another website related to your business. For instance, if you make bicycle seats, you can advertise on a site for bicycle enthusiasts.
Another option is "search engine marketing." You choose key words or phrases, and a link to your site appears when a user types in those words. For instance, you could choose the words "bicycle seats" and a link to your site would appear when someone typed in that phrase. You pay only when the user clicks over to your website.
We have over 7 years of experience in the above, and we can take your business from the basic to the most prominent in the world in a matter of weeks.
Online customers are critical to your business. Not only do you need a website, but it has to be visible on the search engines.
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